Mentor Profile
Ambi Parameswaran
Founder of Brand | Independent Brand Strategist | Coach | Start-Up Mentor | Author | Independent Director | Adjunct Professor Of Marketing

Profile Summary: 

Ambi is an Independent Brand Strategist,Author and Founder of, a brand advisory. He was till recently ED and CEO of  FCB Ulka Advertising, one of India’s top five ad agencies. In a 35+ year long career he has handled assignments in marketing, sales and advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages. Over his marketing / advertising career he has worked on brands including Tata, Tropicana, Digene, Brufen, Santoor, Sundrop, TCS, ICICI Bank, Wipro, Tata Indica, Zee TV, Abbott, J&J, Amul, ITC among others.

Ambi has served as the President of Advertising Club Bombay [2003-05] and Advertising Agencies Association of India [2014-16]. 

Ambi is an author of nine books on branding, advertising and consumer behavior. His book, “Nawabs Nudes Noodles – India Through 50 Years of Advertising”, was a Finalist in the Crossword Popular Book Awards 2017. His latest book “SPONGE – Leadership Lessons I Learnt From My Clients” was published in mid-2018.

Ambi has been contributing articles to premier business publications and has been a speaker at TEDx, numerous industry forums, literary festivals and international forums including the Kellogg India Conference at Northwestern University; he is also a guest faculty at several business schools including MICA,  ISB, IIMA  and  IIMC.

Ambi is currently an Adjunct Professor of Marketing at SPJIMR; he is also an Independent Director on several Boards, a Brand Advisor/ Coach to a few large and small companies and a Mentor to some exciting start-ups. 



A Chemical Engineer from IIT Madras and an MBA from IIM Calcutta.

He successfully completed his PhD from Mumbai University in 2012, and the Advanced Management Program from Harvard Business School in 2014. He served as a member of the Board of Governors of IIM Cal from 2007 to 2017; he received the Distinguished Alumnus Award from IIT Madras in 2009 and from IIM Calcutta in 2018.


Received the Distinguished Alumnus Award from IIT Madras in April 2009 

“FCB-Ulka Brand Building Advertising – Concepts and Cases I & II”; "Building Brand Value - Five Steps to Building Powerful Brands” (Winner of 2007 NTPC – DMA Book Prize], "For God's Sake - An Adman on the Business of Religion" and Strategic Brand Management Indian Version [with Prof K L Keller and Prof I Jacob]. His latest bestseller book "Nawabs Nudes Noodles - India Through 50 Years of Advertising" was rated as one of the 100 Most Memorable Books of 2016.