What comes to mind if you see the work social media influencer? You're probably thinking of someone the likes of Kylie Jenner, Tati Westbrook, and other women like them, most commonly associated with beauty and fashion. However, famous men on social media like PewDiePie and others would never be caught calling themselves an influencer, rather they are content creators. However, James Charles is a "male influencer" while a woman who plays videogames is a "female gamer."
Not all internet celebrities can be called influencers
The problem lies in the fact that anyone associated with women and femininity is tagged an influencer while those who do manly activities are creators. Such titles are what segregates that which is feminine and masculine of social media platforms like YouTube, Instagram and others. Crystal Abidin, a digital anthropologist studies internet celebrity referred to people who are regarded as internet celebrities as "influencers" and it didn't go down well on the internet. She said, "They thought we were conflating them with lifestyle content producers. They don't want to be cast as frivolous. The idea is that influencing is easier than producing something." Does this mean that influencers don't produce anything? Of course, they do and do creators not influence their followers? While this whole hubbub does smell a lot like sexism, it is the sad truth. However, many people do think that there is a huge difference between what men and women present on social media.
A lot of work gets put in by both "influencers" and "creators"
"Female influencers showcase their physical selves. But men show the flat lays." What are flat lays you might ask? They are objects that are arranged and photographed on a flat surface and can be seen from above. Also, while women make themselves part of the product whether it's skincare, makeup or items of clothing and accessories, men separate themselves from products. Meanwhile, today the very term "influencer" is garnering a lot of flak since anyone and everyone seems to be calling themselves one, all you need is a smartphone and an Instagram account. Also, despite the fact that the "influencer" community is dominated by women they are paid much less than their male counterparts. However, one of the downsides of the culture of influencers and creators is that Instagram is being rated the worst for one's mental health due to the overload of content and unrealistic expectations. There's a lot of work that goes into being an "influencer" as much as a "content creator" and one deserves the same amount of respect as the other.
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