"Boys don't cry." However, they seem to be weeping and wailing, not to mention displaying a myriad of emotions all in the name of influencing and entertaining on the equally loved and hated social media platform TikTok. The most trending among the emotions is the "Bollywood Aashiq" or the emotional and amorous lover who will give out emotional dialogues about women who toyed with their heart. In a culture where the like of Kabir Singh and the Dabangg hero, it seems to be doing more damage than good among young men in India.
Some are inciting their followers towards violence
Men unabashedly displaying their emotions may be seen as a positive change in India, however, much of these emotional outbursts come from a violent intention and is only further reinforcing traditional Indian machismo. With India's history of acid attacks against women many of whom spurned marriage proposals and more, it just proves that it's difficult for Indian men to swallow a "no" from women. Some even have girls in the background begging their forgiveness for rejecting them. In a culture where think twice before retaliating when it comes to cat-calls and stalkers, these videos are proving to the world that Indian men cannot deal with rejection, particularly from women. Call it hate-mongering or the call to incite violence against someone or a group of people, TikTok influencers are even being watched by the police for their social media posts.
TikTok was the most downloaded app in 2018 beating YouTube, Instagram, or Facebook
The fact remains that the app is extremely popular with young people, especially, teenagers and those from local areas; 39 percent of users of TikTok are from India which means that the app holds a massive market in the country. Sharma, director, public policy, said, "At TikTok, we are committed to maintaining a safe and positive in-app environment for our users to showcase their creativity and talent. TikTok in no way endorses or promotes content that is in violation of our community guidelines." Did you know that TikTok was the most downloaded app in 2018 and it beat YouTube, Instagram, and Facebook? Today, it's a massive challenge to monitor social media activities of young people, but when kids and teenagers are being highly sexualized at a young age, one wonders where they are learning it from' their 'For You' suggestions is often full of explicit content and sexual comments. However, TikTok isn't the first app to raise concerns and the truth about social media is just the tip of the iceberg, all we can do is ensure that young people are educated on the repercussions of what they choose to post online.
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