What does it feel like to be in an imaginary underwater garbage patch reminiscent of The Great Pacific Garbage Patch; let's just say that there's a lot of plastic bottles overhead. Just imagine what the fish and other sea creatures experience each day of their lives, however, the fashion industry, long known for its carbon footprint, is not transitioning to an eco-conscious mindset with clothes made from recycled plastic and many such recyclable materials.
Elite brands like Prada and Marni are moving towards a sustainable future
According to research by Zegna designer Alessandro Sartori, materials like wool and nylon can be recycled up to four times which is great news and more elite brands like Prada and Marni have confirmed that they are moving towards a more sustainable future. Interestingly, the fashion industry and sustainability were always at odds with each other, where the latter protested against the use of fur and skin in pieces of clothing and accessories. However, this has truly gone through a transformation as more and more fashion labels are introspecting their effect on the environment; the fashion industry is known as one of the biggest pollutants in the world. Ralph Lauren, a long-revered menswear brand recently unveiled a line of sharply tailored suits in 'saturated yellow, orange and fuchsia silk shantung'. John Wrazej, creative director for Ralph Lauren revealed the brand has already carried out initiatives to turn it into an environmentally sustainable production in the next 5 years.
It's great news that brands are marketing sustainable fashion to men
The fact remains that there is a growing garbage patch in our oceans across the world and much of it is not biodegradable, mainly made up of plastic, so it's high time the fashion industry also rethinks their clothing items from a designing point of view. Moreover, sustainable women's brands are also venturing into menswear, like Amour Vert who has released a line of men's basics with t-shirts and sweatshirts, all of which are made Global Organic Textile Standard (GOTS)-certified organic cotton. Although the key players in the eco-conscious fashion domain have catered to women because they buy more clothes than men, generally, speaking, it is great news that brands are marketing sustainable fashion to men too. We all need to be more conscious about the earth, regardless of what we wear and what gender one is.
Image credit: Eluxe Magazine