In the famed Forbes India Celebrity 100 list, a number of famous names made the list, the likes of Deepika Padukone, Virat Kohli, Salman Khan, Alia Bhat, and more, but there is a stark difference in the amount of money they are earning. Salman Khan, the highest-paid male celebrity makes a whopping 253.25 crores, while Deepika Padukone, the highest-paid female celebrity makes 112.8 crores which do not amount to much when one compares the two figures.
Many actresses are speaking up against the gender wage gap
While the list also features celebrities who are authors, comedians, and directors, there wasn't a single woman from these categories. 18 women celebrities were featured among a total of 100, however, last year there were 21 women, however, it was wonderful to see sports star PV Sindhu come under the top 10 highest-earning women in the country. A number of women in Bollywood have been campaigning and speaking against the gender wage gap like Priyanka Chopra, Anushka Sharma, and Kangana Ranaut, however, the problem has grown even worse in the sports industry. Icons like Mary Kom and Sakshi Malik have made a name for themselves in their respective sporting categories, however, they are featured in this list. Actress Sonam Bajwa who is soon making her Bollywood debut might be touted the highest-paid actor in a Punjabi Movie, but parity is a far cry even across regional film industries. She said, "The issue of pay gap exists not only in Bollywood or the Punjabi film industry but in Hollywood too. Why just cinema, it is prevalent everywhere, whether it is the corporate world or any other profession. It's rare when a woman gets equal pay as her male employee."
Should women take up more beauty brand endorsements to level up?
Bollywood icons like Deepika Padukone, Kangana Ranaut, Alia Bhat Priyanka Chopra and more have shown that their skills can match any actor in the industry and in spite of this the highest-paid actress is earning less than half of the highest-paid actor. Also, the surge of strong women characters has not made a difference in their paycheques despite the films being incredibly successful. However, the topic of the gender wage gap in Bollywood has divided some, Parineeti Chopra recently said "I always felt like I deserved a little bit more but I only got this much. But then we make it up with endorsements. Girls do a lot of endorsements so we kind of make it up. So that is why I never talk about it (pay parity) because the boys don’t do as many endorsements as girls. I hope I’m right. We do so many beauty commercials and hair commercials like so many brands and I think we kind of cover it up." Coming under severe criticism for her gaffe, men get plenty of brand endorsements too and therefore earn even more, as a result, the wage gap widens.
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